La consommation par bons de réduction ou comment gagner du pouvoir d’achat par son attention
This article deals with the role of attention in the market relations including attentional skills required to succeed in doing business in retail markets by using market devices and time. Based on an extensive survey of the use of coupons and loyalty cards, we show that it is possible to associate...
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| Format: | Article |
| Language: | English |
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Presses Universitaires du Mirail
2011-05-01
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| Series: | Sciences de la Société |
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| Online Access: | http://journals.openedition.org/sds/2030 |