Satisfaction and loyalty in B2B relationships in the freight forwarding industry: adding perceived value and service quality into equation
This paper focuses on analysing the determinants of satisfaction (service quality, perceived value), as well as its possible influence on customer loyalty of freight forwarders to freight transport service providers (by road/maritime/air) in Spain. To this end, we propose a causal model tested usin...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2018-12-01
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| Series: | Transport |
| Subjects: | |
| Online Access: | https://www.bme.vgtu.lt/index.php/Transport/article/view/6648 |