Teorie prospektů – alternativa k teorii očekávaného užitku?
<strong>Purpose of the article</strong>: Economic theory has long relied on a descriptively sparse model of individuals behavior based on the premise that people are rational and held in accordance with the expected utility theory, but in the reality there are many situations when people...
Main Authors: | , |
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Format: | Article |
Language: | ces |
Published: |
Faculty of Business and Management
2013-10-01
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Series: | Trendy Ekonomiky a Managementu |
Subjects: | |
Online Access: | https://trends.fbm.vutbr.cz/index.php/trends/article/view/97 |