Teorie prospektů – alternativa k teorii očekávaného užitku?

<strong>Purpose of the article</strong>: Economic theory has long relied on a descriptively sparse model of individuals behavior based on the premise that people are rational and held in accordance with the expected utility theory, but in the reality there are many situations when people...

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Bibliographic Details
Main Authors: Stanislav Škapa, Martin Vémola
Format: Article
Language:ces
Published: Faculty of Business and Management 2013-10-01
Series:Trendy Ekonomiky a Managementu
Subjects:
Online Access:https://trends.fbm.vutbr.cz/index.php/trends/article/view/97