Approach to the research and the situation of Public Relations in Europe. Comparative study between German and Spanish cases

With the aim of bring near to the spanish academic field the european approaches of Public Relations, this article makes a compared revision of the situation of this subject and profession in Germany and Spain. This revision shows important resemblances on the use of the term “public relations”, the...

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Bibliographic Details
Main Author: Dra. María Isabel Míguez González
Format: Article
Language:English
Published: Universidad de La Laguna 2007-01-01
Series:Revista Latina de Comunicación Social
Subjects:
Online Access:http://www.ull.es/publicaciones/latina/200715Miguez.htm