The safari suit: imperatives for recreational dress innovation in Kenya
By employing the concept of organizational agility, the paper explores factors that can foster scalability in Kenyan fashion startups. In a market that is inundated with South East Asian imports and a notorious albeit thriving second-hand goods not to mention fake and counterfeit items, the...
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| Format: | Article |
| Language: | English |
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AfricaJournals
2016-01-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
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| Online Access: |
http://www.ajhtl.com/uploads/7/1/6/3/7163688/2016_article_28_vol_5__1_.pdf
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