A Study of the Relationship between Family Communication Patterns and Adolescents’ Pre-Purchase Decision-Making Process
Introduction Today's adolescents have a great influence on the family purchasing behavior. Adolescent's critical role is based on the four pillars: 1) they have more money for purchasing, 2) they are potential consumers in the future, 3) adolescents influence family purchasing decisions (H...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2013-07-01
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| Series: | جامعه شناسی کاربردی |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/jas/browse.php?a_code=A-10-1-163&slc_lang=en&sid=1 |