CONSUMER SEGMENTATION OF REFILLED DRINKING WATER IN PADANG
The purposes of this study were to analyze consumer segmentation of refilled drinking water based on their behavior and to recommend strategies for increased sales of Salju depot. The study was conducted using a survey of family and non-family consumers in Nanggalo, North Padang, West and East Padan...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bogor Agricultural University
2015-05-01
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| Series: | Indonesian Journal of Business and Entrepreneurship |
| Subjects: | |
| Online Access: | http://journal.ipb.ac.id/index.php/ijbe/article/view/10079 |