THE EFFECT OF SOCIAL, PERSONAL AND PSYCHOLOGICAL FACTORS OF STUDENTS ON THE PURCHASING DECISION OF ISLAMIC AND CONVENTIONAL BANK PRODUCTS: A CASE STUDY ON THE ISLAMIC UNIVERSITIES IN PALEMBANG
This research focuses on the problem whether there any differences in the average between social, personal and psychological factors on the decisions of students of Universitas Islam Negeri (UIN) Palembang and Universitas Muhammadyah Palembang in purchasing Islamic bank products or conventional bank...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Russian Journal of Agricultural and Socio-Economic Sciences
2019-03-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | https://rjoas.com/issue-2019-03/article_29.pdf |