Pushing the Max Planck YouTube Channel With the Help of Influencers

We wanted to increase the number of subscriptions to the Max Planck YouTube Channel with the help of influencers. In recent years, we have published a video series called “Max Planck Cinema” to increase students' interest in complex scientific content. The videos generated sometimes well over 1...

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Bibliographic Details
Main Authors: Dominik Donhauser, Christina Beck
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-01-01
Series:Frontiers in Communication
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fcomm.2020.601168/full