Consumers' various and surprising responses to direct-to-consumer advertisements in magazine print
Jennifer Arney,1–3 Richard L Street Jr,2–4 Aanand D Naik2,31Department of Sociology, University of Houston – Clear Lake, 2Houston VA Health Services Research and Development Center of Excellence, Michael E DeBakey Department of Veterans Affairs Medical Cente...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Dove Medical Press
2013-01-01
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| Series: | Patient Preference and Adherence |
| Online Access: | http://www.dovepress.com/consumers39-various-and-surprising-responses-to-direct-to-consumer-adv-a12036 |