The key determinants of consumer ethnocentrism in Bosnia and Herzegovina
The area of this research relates to consumer behavior and the effects that the influence of consumer ethnocentrism has on the national economy. Therefore is consumer ethnocentrism, as an attitude of spending and consumption of local products, the subject of this research. The aim is to identify the...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2015-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2015/0354-34711503217B.pdf |