Analysis of the political and legal environment in the context of the strategic planning in tourism and hospitality sector
Tourism companies are caught in a changing environment, characterized by technological advances, increased global competition and the consequences of the global economic crisis. Under these circumstances, tourism companies are forced to devise marketing strategies and implement strategic plans. Well...
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| Format: | Article |
| Language: | English |
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Universidad del País Vasco (UPV/EHU)
2011-11-01
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| Series: | Management Letters/Cuadernos de Gestión |
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| Online Access: | http://www.ehu.es/cuadernosdegestion/revista/index.php/en/numeros?a=da&y=2011&v=11&n=2&o=2 |