Sociocultural theory and blind taste-tests
In his entertaining 1986 book, The Real Coke, the Real Story, Thomas Oliver tells the story of the now infamous “New Coke”, a story retold in Malcolm Gladwell’s (2005) best-seller Blink. In the early 1980s, Pepsi began running commercials in which people took a sip from two glasses, not knowing whic...
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| Format: | Article |
| Language: | English |
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AOSIS
2010-05-01
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| Series: | Reading & Writing |
| Online Access: | https://rw.org.za/index.php/rw/article/view/7 |