Getting personal with marketing research: A first year teaching innovation. A Practice Report
‘Research’ can be a challenging topic for lecturers to teach, and a dry subject for students to learn. This paper presents a teaching innovation that involves first year students personally in the topic of marketing research - both as participant/producers of the research data an...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Queensland University of Technology
2010-07-01
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| Series: | International Journal of the First Year in Higher Education |
| Subjects: | |
| Online Access: | https://fyhejournal.com/article/view/24 |