The logotype, fundamental unit for a brand’s visual identity
The paper presents some variants in making a logotype necessary in the building of an efficient visual identity. Logotypes are used to present commercial brands destined for the market and not only. On the other hand, the paper presents a widespread conclusion about makind a logo seen as a visualisa...
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| Format: | Article |
| Language: | English |
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Editura Universităţii "Petru Maior"
2012-06-01
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| Series: | Scientific Bulletin of the ''Petru Maior" University of Tîrgu Mureș |
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| Online Access: | http://scientificbulletin.upm.ro/papers/2012/26_1/THE%20LOGOTYPE,%20FUNDAMENTAL%20UNIT%20FOR%20A%20BRANDS%20VISUAL%20IDENTITY.pdf |