BRAND POSITIONING. AN ANALYZE OF THE ROMANIAN CHOCOLATE BARS MARKET FROM YOUNGSTERS PERSPECTIVE

BRAND POSITIONING. AN ANALYZE OF THE ROMANIAN CHOCOLATE BARS MARKET FROM YOUNGSTERS PERSPECTIVE

<p><strong><em>Abstract</em></strong><strong><em>: </em></strong><em>Positioning is a very important component of the marketing strategy. Positioning has an impact on the entire marketing mix and is crucial for differentiating a brand from...

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Bibliographic Details
Main Author: Dulea Iulia - Andreea
Format: Article
Language:English
Published: Faculty of Management National University of Political Studies and Public Administration 2014-02-01
Series:Management Dynamics in the Knowledge Economy
Online Access:http://www.managementdynamics.ro/index.php/journal/article/view/30

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