BRAND POSITIONING. AN ANALYZE OF THE ROMANIAN CHOCOLATE BARS MARKET FROM YOUNGSTERS PERSPECTIVE
<p><strong><em>Abstract</em></strong><strong><em>: </em></strong><em>Positioning is a very important component of the marketing strategy. Positioning has an impact on the entire marketing mix and is crucial for differentiating a brand from...
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| Format: | Article |
| Language: | English |
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Faculty of Management National University of Political Studies and Public Administration
2014-02-01
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| Series: | Management Dynamics in the Knowledge Economy |
| Online Access: | http://www.managementdynamics.ro/index.php/journal/article/view/30 |