Identification of loyal opinion leaders on Twitter
Twitter has been chosen by lot of companies as social network site to create brand communities. Although consumers can write opinions about the brand in many websites, the development of brand communities enhances this word of mouth and allows consumers to spread the word about the brand in the bran...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del País Vasco (UPV/EHU)
2017-01-01
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| Series: | Management Letters/Cuadernos de Gestión |
| Subjects: | |
| Online Access: | http://www.ehu.eus/cuadernosdegestion/revista/en/published-issues/articulo?year=2017&vol=17&num=1&o=5 |