Design of collective choices and aggregation of preferences: from the fear and the rhetoric to the game theory and neuromarketing

Design of collective choices and aggregation of preferences: from the fear and the rhetoric to the game theory and neuromarketing

This work paper article aims to describe the historical development of the set of technologies and devices discursive, rational, cognitive and political engineering aimed at shaping and influencing the processes through which communities and societies make their collective choices, legitimizing thro...

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Bibliographic Details
Main Author: Marco Fidel Zambrano Murillo
Format: Article
Language:Spanish
Published: Universidad Santo Tomás 2013-07-01
Series:Via Inveniendi Et Iudicandi
Subjects:
Contrato social, fuerza, dominación, retórica, agregación de preferencias, elecciones colectivas, teoría de juegos, neuromarketing, estructuras profundas de decisión, modelamiento de decisiones colectivas, construcción moral de consensos.
Online Access:https://revistas.usantotomas.edu.co/index.php/viei/article/view/1161

Internet

https://revistas.usantotomas.edu.co/index.php/viei/article/view/1161

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