A Comparative Study on Importance of Public Relations for Foreign Household Appliances in Iran

Public relations has always been considered an important tool in human communications. Paying too much attention to advertising by sellers over time has distracted attention from public relations. In the case of the sellers of household appliances, they have come to a better understanding of the cha...

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Bibliographic Details
Main Authors: Ali Akbar Farhangi, Alireza Irani, Sepideh Irani
Format: Article
Language:fas
Published: University of Tehran 2012-06-01
Series:مدیریت دولتی
Subjects:
Online Access:https://jipa.ut.ac.ir/article_29134_f265e1c4d5bccdfe0f618b4ca7475b0f.pdf