CONSUMER BEHAVIOR – REFERENCE ELEMENT FOR MARKET TRENDS OF AUTOMOBILE IN ROMANIA
The paper aims to form an overview of the current situation of the car market in Romania and based on this to highlight trends and directions towards which this important branch of manufacturing industry seen through the eyes of consumers. The consumer always seeks to compare the performance of the...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Publishing house of University of Pitesti, Romania
2016-11-01
|
| Series: | Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice |
| Subjects: | |
| Online Access: | http://economic.upit.ro/repec/pdf/2016_2_5.pdf |