U.S. Presidential Election – 2012: trends tone in marketing and political PR

U.S. Presidential Election – 2012: trends tone in marketing and political PR

This article is a synthesis of political PR strategies used in the U.S. presidential campaign of November 6, 2012. Also, we elucidated electoral profiles of the two candidates-Republican and Democrat - campaign themes impact on American voting decision. Article contains U.S. electoral marketing tren...

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Bibliographic Details
Main Author: Aurelia Peru-Bălan
Format: Article
Language:English
Published: Facultatea de Stiinte Politice, SNSPA 2013-04-01
Series:Sfera Politicii
Subjects:
Barack Obama
Mitt Romney
democrat
republican
electoral marketing
campaign themes
electoral profile
political advertising
debates
political discourse
cultural persuasion
Online Access:http://www.sferapoliticii.ro/sfera/174/art17-Peru_Balan.php

Internet

http://www.sferapoliticii.ro/sfera/174/art17-Peru_Balan.php

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