Are medical treatments for individuals and groups like single-play and multiple-play gambles?

People are often more likely to accept risky monetary gambles with positive expected values when the gambles will be played more than once. We investigated whether this distinction between single-play and multiple-play gambles extends to medical treatments for individual patients and groups of patie...

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Bibliographic Details
Main Authors: Michael L. DeKay, John C. Hershey, Mark D. Spranca, Peter A. Ubel, David A. Asch
Format: Article
Language:English
Published: Society for Judgment and Decision Making 2006-11-01
Series:Judgment and Decision Making
Subjects:
Online Access:http://journal.sjdm.org/jdm06133.pdf