Untouched Literal Meaning in Advertising
When we talk about advertising, media are the frame of reference for understanding and theorization of this phenomenon, but taking into account only that we will once again explain the impact of their content to the audience, which is, after all, not questioned. A different approach to the study of...
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| Format: | Article |
| Language: | English |
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Center for Philosophy of Media and Media Research
2014-09-01
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| Series: | In Medias Res |
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| Online Access: | http://www.centar-fm.org/inmediasres/images/pdf/5/Jelena%20J.Rvovic%20-%20Netaknuta%20doslovnost%20reklame.pdf |