Challenging Cocacolisation of Rural Nepali Market: The Role of Education

Challenging Cocacolisation of Rural Nepali Market: The Role of Education

Show other versions (1)

The shelves of local shops are filled with an abundance of imported beverages. Coca-Cola, Pepsi, Fanta, Sprite, Frooti, and Red Bull among others have made the way to rural Nepal, where agriculture is still the primary source of income. As the result of increasing access to imported goods and produc...

Full description

Bibliographic Details
Main Authors: Raj Kumar Dhungana, Alexandra Pfefferle
Format: Article
Language:English
Published: Kathmandu University 2016-03-01
Series:Journal of Education and Research
Subjects:
Cocacolisation
de-cocacolisation
consumer education
local products
postmodern consumer
Online Access:http://kusoed.edu.np/journal/index.php/je/article/view/127

Internet

http://kusoed.edu.np/journal/index.php/je/article/view/127

Similar Items