An Emprıcal Study Intend to Evaluatıon of the Service Presenting By The Groups of Accountancy Profession Towards The Relatıonship Marketıng Percept of Customers

The concept of relationship marketing, which the companies operating in service industry adopted from past to present, but the scientific foundations of which have been laid in the last thirty years, stand out with its failure due to the increasing conditions of competition of traditional sense of m...

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Bibliographic Details
Main Authors: Yusuf Kaya, Serkan Özdemir
Format: Article
Language:English
Published: Isarder 2014-12-01
Series:İşletme Araştırmaları Dergisi
Subjects:
Online Access:http://isarder.org/isardercom/2014vol6issue4/vol.6_issue.4_article08_full_text.pdf