Do Generation Y Consumers Differ in their Mobile Banking Utility? Evidence from South Africa
Mobile banking utility such as convenience, usefulness and ease of use as well the time and money saving properties associated with using mobile banking, is important to banking consumers. As such, it is important that retail banks invest the necessary time and resources into their mobile banking...
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| Format: | Article |
| Language: | English |
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Danubius University
2021-06-01
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| Series: | Acta Universitatis Danubius: Oeconomica |
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| Online Access: | https://dj.univ-danubius.ro/index.php/AUDOE/article/view/843/1355 |