Analysis of modern sports marketing of post-Olympic era
There is a long history for sports as a marketing vehicle. With enormous business opportunities and expanding market, Chinese enterprises, large and small, are taking advantages of "in-depth marketing" to build their brand names with all their resources and promote sustained development of...
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| Format: | Article |
| Language: | English |
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University of Alicante
2011-06-01
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| Series: | Journal of Human Sport and Exercise |
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| Online Access: | http://www.jhse.ua.es/index.php/jhse/article/view/172/353 |