Effect of Odor Marketing on Consumers’ Perceived Experience and Its Digitalizing Application
The emergence of experience marketing reduces the risk and uncertainty caused by information asymmetry between consumers and enterprises in the traditional retail process. The sensory experience is the most direct and important form of experience for consumers, while the olfactory experience has att...
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| Format: | Article |
| Language: | English |
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AIDIC Servizi S.r.l.
2018-10-01
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| Series: | Chemical Engineering Transactions |
| Online Access: | https://www.cetjournal.it/index.php/cet/article/view/9098 |