An analysis of structural changes of customer segments by a hybrid method of clustering and association rule
Customer segmentation is one of the main and key issues in customer relationship management studies. One of the main challenges of customer segmentation is segments’ instability and changes over time. Segments’ changes can be categorized into two main categories including structural and content chan...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2015-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_56999_cf953629f8979709945632756f9e471d.pdf |