Analysis of the Industrial Context in Developing and Choosing the Structure of the Strategic Alliances

Objective: Most of the failed strategic alliances have suffered from inefficient structures. Developing and choosing a structure for an alliance cannot be effective, unless the alliance's managers consider the contextual parameters. Among different contextual parameters, the industrial context...

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Bibliographic Details
Main Authors: Nima Mokhtarzadeh, Seyed Hossein Jalali
Format: Article
Language:fas
Published: University of Tehran 2021-02-01
Series:‫مدیریت بازرگانی
Subjects:
Online Access:https://jibm.ut.ac.ir/article_80140_e4720cd29df57391428a126fddf9ab8a.pdf