Analysis of the Industrial Context in Developing and Choosing the Structure of the Strategic Alliances
Objective: Most of the failed strategic alliances have suffered from inefficient structures. Developing and choosing a structure for an alliance cannot be effective, unless the alliance's managers consider the contextual parameters. Among different contextual parameters, the industrial context...
Main Authors: | , |
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Format: | Article |
Language: | fas |
Published: |
University of Tehran
2021-02-01
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Series: | مدیریت بازرگانی |
Subjects: | |
Online Access: | https://jibm.ut.ac.ir/article_80140_e4720cd29df57391428a126fddf9ab8a.pdf |