The determinants of the online banking adoption behavior by the theory of trying in developing countries: The case of Pakistani banks
The theory of trying postulates that in the less technologically advanced developing countries, online banking adoption behavior is a function of three attitudes rather a single attitude. These three attitudes are attitudes towards successes, failure, and learning that are expected to determine onli...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Hong Kong Bao Long Accounting & Secretarial Limited
2019-06-01
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| Series: | Knowledge Management & E-Learning: An International Journal |
| Online Access: | https://www.kmel-journal.org/ojs/index.php/online-publication/article/view/412 |