ANALYSIS OF THE POTENTIAL MARKETING PERFORMANCE OF SMES IN SERANG REGENCY OF BANTEN PROVINCE, INDONESIA

MSMEs in developing countries are one of society’s most important economic sectors. This is because the contribution of MSMEs to national economic growth is significant. It has not been completely used by its users. At MSMEs in Serang Regency, Banten Province, their sales decreased significantly. In...

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Bibliographic Details
Main Authors: Mardiatmi A.B.D., Pinem D.
Format: Article
Language:English
Published: Russian Journal of Agricultural and Socio-Economic Sciences 2021-02-01
Series:Russian Journal of Agricultural and Socio-Economic Sciences
Subjects: