KEUNGGULAN BERSAING BERBASIS BUDAYA DAN INOVASI PRODUK: SEBUAH EKSPLORASI MODEL KONSEPTUAL

KEUNGGULAN BERSAING BERBASIS BUDAYA DAN INOVASI PRODUK: SEBUAH EKSPLORASI MODEL KONSEPTUAL

<p>The long term aim of this study is to develop a superior competitive conceptual model which is based on culture and product innovation. The specific target of this study empirically tests the effects of consumer’s knowledge management to the competitive superioritywhich is based on the cult...

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Bibliographic Details
Main Author: Frans Sudirjo
Format: Article
Language:English
Published: Universitas Negeri Semarang 2012-09-01
Series:JEJAK: Jurnal Ekonomi dan Kebijakan
Subjects:
consumer
differentiation
research and development
competitor
advantage
innovation
performance
Online Access:http://journal.unnes.ac.id/nju/index.php/jejak/article/view/3908

Internet

http://journal.unnes.ac.id/nju/index.php/jejak/article/view/3908

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