Using Metadiscourse to Enhance Persuasiveness in Corporate Press Releases: A Corpus-Based Study

Previous studies have explored the genre characteristics and persuasive nature of press releases. However, systematic analyses of the metadiscursive devices for persuasive purposes are lacking for corporate press releases. Following a corpus-assisted approach, this study investigates the distributio...

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Bibliographic Details
Main Authors: Shuai Liu, Jingyuan Zhang
Format: Article
Language:English
Published: SAGE Publishing 2021-07-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440211032165