THE OPTIMIZATION OF SYSTEM FINANCIAL MANAGEMENT OF ENTERPRISE BASED ON THE ANALYSIS OF INVESTMENTS IN ITS MARKETING ACTIVITIES

THE OPTIMIZATION OF SYSTEM FINANCIAL MANAGEMENT OF ENTERPRISE BASED ON THE ANALYSIS OF INVESTMENTS IN ITS MARKETING ACTIVITIES

The article describes the main issues of formation and optimization of the system of financial management of enterprise based on the analysis of investments in its marketing activities. Analyzed theoretical approaches to the financial management of the business and its interdependence with investmen...

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Main Author: Viktor Levytskyi
Format: Article
Language:English
Published: Lesya Ukrainka Eastern European National University 2019-06-01
Series:Економічний часопис Східноєвропейського національного університету імені Лесі Українки
Online Access:https://echas.eenu.edu.ua/index.php/echas/article/view/456
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spelling doaj-0d2bf464d7184888a5b59ccf77e8f1552020-11-24T21:18:27ZengLesya Ukrainka Eastern European National University Економічний часопис Східноєвропейського національного університету імені Лесі Українки2411-40142524-27172019-06-0121810110810.29038/2411-4014-2019-02-101-108456THE OPTIMIZATION OF SYSTEM FINANCIAL MANAGEMENT OF ENTERPRISE BASED ON THE ANALYSIS OF INVESTMENTS IN ITS MARKETING ACTIVITIESViktor Levytskyi0Lesya Ukrainka Eastern European National UniversityThe article describes the main issues of formation and optimization of the system of financial management of enterprise based on the analysis of investments in its marketing activities. Analyzed theoretical approaches to the financial management of the business and its interdependence with investment analysis and marketing activities of enterprises. Investigated basic indicators of efficiency of investments into marketing activities of the company. Developed scheme of optimization of system of financial management based on the analysis of investments in its marketing activities, consisting of three levels of indicators, namely: financial management, analysis of investments in marketing activities and other indicators. Revealed advantages and disadvantages of this optimization scheme.https://echas.eenu.edu.ua/index.php/echas/article/view/456
collection DOAJ
language English
format Article
sources DOAJ
author Viktor Levytskyi
spellingShingle Viktor Levytskyi
THE OPTIMIZATION OF SYSTEM FINANCIAL MANAGEMENT OF ENTERPRISE BASED ON THE ANALYSIS OF INVESTMENTS IN ITS MARKETING ACTIVITIES
Економічний часопис Східноєвропейського національного університету імені Лесі Українки
author_facet Viktor Levytskyi
author_sort Viktor Levytskyi
title THE OPTIMIZATION OF SYSTEM FINANCIAL MANAGEMENT OF ENTERPRISE BASED ON THE ANALYSIS OF INVESTMENTS IN ITS MARKETING ACTIVITIES
title_short THE OPTIMIZATION OF SYSTEM FINANCIAL MANAGEMENT OF ENTERPRISE BASED ON THE ANALYSIS OF INVESTMENTS IN ITS MARKETING ACTIVITIES
title_full THE OPTIMIZATION OF SYSTEM FINANCIAL MANAGEMENT OF ENTERPRISE BASED ON THE ANALYSIS OF INVESTMENTS IN ITS MARKETING ACTIVITIES
title_fullStr THE OPTIMIZATION OF SYSTEM FINANCIAL MANAGEMENT OF ENTERPRISE BASED ON THE ANALYSIS OF INVESTMENTS IN ITS MARKETING ACTIVITIES
title_full_unstemmed THE OPTIMIZATION OF SYSTEM FINANCIAL MANAGEMENT OF ENTERPRISE BASED ON THE ANALYSIS OF INVESTMENTS IN ITS MARKETING ACTIVITIES
title_sort optimization of system financial management of enterprise based on the analysis of investments in its marketing activities
publisher Lesya Ukrainka Eastern European National University
series Економічний часопис Східноєвропейського національного університету імені Лесі Українки
issn 2411-4014
2524-2717
publishDate 2019-06-01
description The article describes the main issues of formation and optimization of the system of financial management of enterprise based on the analysis of investments in its marketing activities. Analyzed theoretical approaches to the financial management of the business and its interdependence with investment analysis and marketing activities of enterprises. Investigated basic indicators of efficiency of investments into marketing activities of the company. Developed scheme of optimization of system of financial management based on the analysis of investments in its marketing activities, consisting of three levels of indicators, namely: financial management, analysis of investments in marketing activities and other indicators. Revealed advantages and disadvantages of this optimization scheme.
url https://echas.eenu.edu.ua/index.php/echas/article/view/456
work_keys_str_mv AT viktorlevytskyi theoptimizationofsystemfinancialmanagementofenterprisebasedontheanalysisofinvestmentsinitsmarketingactivities
AT viktorlevytskyi optimizationofsystemfinancialmanagementofenterprisebasedontheanalysisofinvestmentsinitsmarketingactivities
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