THE OPTIMIZATION OF SYSTEM FINANCIAL MANAGEMENT OF ENTERPRISE BASED ON THE ANALYSIS OF INVESTMENTS IN ITS MARKETING ACTIVITIES
The article describes the main issues of formation and optimization of the system of financial management of enterprise based on the analysis of investments in its marketing activities. Analyzed theoretical approaches to the financial management of the business and its interdependence with investmen...
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| Format: | Article |
| Language: | English |
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Lesya Ukrainka Eastern European National University
2019-06-01
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| Series: | Економічний часопис Східноєвропейського національного університету імені Лесі Українки |
| Online Access: | https://echas.eenu.edu.ua/index.php/echas/article/view/456 |