The Impact of Mobile Internet Adoption by Cocoa Farmers: A Case Study in Southern East Java, Indonesia

The Impact of Mobile Internet Adoption by Cocoa Farmers: A Case Study in Southern East Java, Indonesia

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The objective of this paper is to examine the impact of mobile internet adoption by cocoa farmers into their business performance. The main factors examined in this study are creativity and innovativeness. The study sample consists of 193cocoa farmers with 24% smart phone penetrationin thirteen coco...

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Bibliographic Details
Main Authors: Irfan Nabhani, Arief Daryanto, Machfud, Amzul Rifin
Format: Article
Language:English
Published: Prasetiya Mulya Publishing 2015-08-01
Series:International Research Journal of Business Studies
Subjects:
Business Performance
Creativity
Innovativeness
Cocoa Farmer
Mobile Internet.
Online Access:http://www.irjbs.com/index.php/jurnalirjbs/article/view/1140

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http://www.irjbs.com/index.php/jurnalirjbs/article/view/1140

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