Business strategy design methodologies: from product design to platform design

The article presents an analysis of modern methodologies that are successfully used for the development of innovative products and ecosystem platforms. The paper describes the tools of the “Jobs To Be Done” approach. The author highlights the differences between the two concepts “Jobs-As-Activities”...

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Bibliographic Details
Main Author: E. V. Vasilieva
Format: Article
Language:Russian
Published: State University of Management 2021-07-01
Series:Управление
Subjects:
Online Access:https://upravlenie.guu.ru/jour/article/view/416