The Behavior Of Student Coffee Connoisseurs

This research is motivated by the phenomenon of young people with an attached coffee shop . This research is intended to find out and analyze consumer behavior factors in making purchasing decisions at Coffee Break State University of Surabaya (Unesa). This study uses qualitative research that takes...

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Bibliographic Details
Main Authors: Ratna Dwijayanti, Sofiul Fikri
Format: Article
Language:Indonesian
Published: STIE PGRI Dewantara Jombang 2019-10-01
Series:Eksis: Jurnal Riset Ekonomi dan Bisnis
Subjects:
Online Access:https://ejournal.stiedewantara.ac.id/index.php/001/article/view/456