Experiential Marketing Model on Hotels Owned by Regional Government of South Sumatra Province
Purpose of this study was to analyze hotel marketing strategies carried out by hotel owned by the South Sumatra regional government. This study was designing an experiential marketing strategy for hotels owned by the South Sumatra regional government and designing an experiential marketing model for...
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| Format: | Article |
| Language: | English |
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Universitas Bangka Belitung, Fakultas Ekonomi
2019-06-01
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| Series: | Integrated Journal of Business and Economics |
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| Online Access: | http://ojs.ijbe-research.com/index.php/IJBE/article/view/166 |