A bundling strategy for items with different quality based on functions involving the minimum of two random variables
A common strategy to increase sales and profit is to combine different types of products into bundles and sell at a discounted price. In this study, we consider the case where a wholesaler offers to sell two types of products through discount bundles. Each of the two types of products is purchased f...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2018-07-01
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| Series: | International Journal of Engineering Business Management |
| Online Access: | https://doi.org/10.1177/1847979018778919 |