Customer-oriented marketing - a strategy that guarantees success: Starbucks and McDonald’s
The 21st century brings together a number of changes in all fields. The market evolved significantly and it is becoming more and more difficult for companies to differentiate from their competitors and to gain and maintain a leader position in their industry. When it comes to business strategies and...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Transilvania University Press
2011-01-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
| Subjects: | |
| Online Access: | http://webbut.unitbv.ro/BU2011/Series%20V/BULETIN%20V%20PDF/09%20talpau%20boscor%201%20BUT%202011.pdf |