A Conjoint Analysis to Determine the Preferences for Some Selected MBA Programs

A Conjoint Analysis to Determine the Preferences for Some Selected MBA Programs

This paper reviews the Conjoint Analysis Method (CAM), which is a multivariate marketing research technique used to determine consumer behaviours and preferences for products or services. One aim of this study is to demonstrate that the CAM can be used in “Service Sector” as well as in “Product Sect...

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Bibliographic Details
Main Authors: İlknur Özmen, Bilge Yaşıt, Özge Sezgin
Format: Article
Language:English
Published: Asociación Interuniversitaria de Investigación Pedagógía 2006-05-01
Series:RELIEVE: Revista Electrónica de Investigación y Evaluación Educativa
Subjects:
Conjoint Analysis
Stimuli
Utility
Multinomial Logit Analysis
Consumer Preferences
Executive MBA
Sampling Plan
Simulator
Online Access:http://www.uv.es/RELIEVE/v12n1/RELIEVEv12n1_7.htm

Internet

http://www.uv.es/RELIEVE/v12n1/RELIEVEv12n1_7.htm

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