| Summary: | TQM practices have significant impact on customer satisfaction and constitute an effective means to achieve competitive advantage and performance improvement. This work is intended to contribute to the development of theory in TQM by suggesting a causal model between the six core TQM constructs proposed in Malcolm Baldrige Award (leadership, customer focus, strategic planning, relationship with suppliers, human resource management and process management) and a firm’s performance. An extensive review of literature is presented and a TQM model is suggested for future field validation. We conclude that some constructs have an indirect relationship with performance while others have a more direct effect on it. Also, the relationship between TQM constructs are considered to be important and should be empirically investigated. Therefore the model presented will be empirically tested in the future.
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