A Study of Customer Expectation and Perception of Services offered by Banks in Rural Odisha
The advancement of technology has significantly changed the customer expectations towards different services. In a highly competitive world, a bank needs to focus on satisfaction of customers with its products in order to reap maximum gain in the market. Major focus of the study is to identify the...
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| Format: | Article |
| Language: | English |
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Srusti Academy of Management
2015-06-01
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| Series: | Srusti Management Review |
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| Online Access: | http://www.srustimanagementreview.ac.in/paperfile/774082447_A%20Study%20of%20Customer%20Expectation%20and%20Perception-Kalpana%20Panigrahi-Vol%20-%20VIII%20%20Issue%20I%20%20Jan%20-%20Jun%202015.pdf |