Business Model Design for Latecomers in Biopharmaceutical Industry: The Case of Korean Firms

Given high business risks and interdependency with various organizations in biopharmaceutical industry, business model has become a key element for firms that aim to be more sustainable and profitable. Despite its growing importance, research on the business model design in biopharmaceutical industr...

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Bibliographic Details
Main Authors: Changhyeon Song, Kwangsoo Shin
Format: Article
Language:English
Published: MDPI AG 2019-09-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/11/18/4881