Product Innovation Development in the Companies of Creative Industries
<p>Many authors distinguish product innovation as a key factor for long-term competitiveness. Dominant narrow perception of a product is leading towards incorrect product development process and the consequent result is a bad product. Narrow perception of a product is one of the main paralysin...
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| Format: | Article |
| Language: | English |
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Vilnius Gediminas Technical University
2011-10-01
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| Series: | Santalka: Filosofija, Komunikacija |
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| Online Access: | http://www.cpc.vgtu.lt/index.php/cpc/article/view/115 |