International strategy of the 500 largest firms in Latin America: an analysis from its mission and vision
A mission and vision well designed are important for the business strategy. In addition, the Latin American firms are a relevant topic, but sub-studied in literature about international business. Thus, the main aim of this paper is identify the presence of international strategy (IS) in the strategi...
Main Authors: | José Satsumi López-Morales, Isabel Ortega-Ridaura |
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Format: | Article |
Language: | English |
Published: |
LLC "CPC "Business Perspectives"
2016-11-01
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Series: | Problems and Perspectives in Management |
Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/7892/PPM_2016_03cont3_Lopez-Morales.pdf |
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