International strategy of the 500 largest firms in Latin America: an analysis from its mission and vision

A mission and vision well designed are important for the business strategy. In addition, the Latin American firms are a relevant topic, but sub-studied in literature about international business. Thus, the main aim of this paper is identify the presence of international strategy (IS) in the strategi...

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Bibliographic Details
Main Authors: José Satsumi López-Morales, Isabel Ortega-Ridaura
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2016-11-01
Series:Problems and Perspectives in Management
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/7892/PPM_2016_03cont3_Lopez-Morales.pdf